This week’s Astro Biz is Starburst candy. Starburst, according to the company website, was invented in 1960 in the UK under the name “Opal Fruits.” The candy found its way to the US in 1967—no doubt part of the British Invasion—and was re-named Starburst. The candy’s trademarked tagline is Unexplainably Juicy™, which makes it an especially good Astro Biz, because there’s still much in the science that can’t be explained. Plus, Starburst is a brand of Wrigley which is a subsidiary of Mars, and so you’ve got many levels of Astro-ness in there.
Since Starburst has been around for a long time, you may wonder why it took so long for it to appear as an Astro Biz. Truth be told, while I sometimes go on field trips to shoot photos of Astro Bizes, most of them are just things I stumble across, and I just happened to notice Starburst the other day at our local market.